Client: Heads Up Health
Project: Webinar & Media Content Production
Date: July 2025 – Present
Website: www.headsuphealth.com

🔹 Project Overview

Heads Up Health — a cutting-edge health data analytics platform serving clinicians, athletes, wellness centers, and longevity practitioners — retained iEcho Arts in July 2025 for an intensive six-month media partnership. The scope included full-service live webinar production, content repurposing, registration funnel development, and social media campaigns.

Following the company’s acquisition in August 2025 by a leading AI and healthcare conglomerate, iEcho Arts continued as a core creative partner to help shape the brand’s evolving media strategy and expand its visibility toward its bold goal of reaching 100 million subscribers.

🔹 Execution & Planning

iEcho Arts served as the company’s go-to media team, working closely with executive leadership, product developers, and clinical experts to create branded content and execute seamless live-to-digital workflows.

Scope of Services Included:

Monthly live webinar production (multi-camera and screen-share integration)
Host coaching and guest onboarding
Pre-show promotional graphics and registration assets
Real-time broadcast mixing and stream management
Rebroadcast creation of pre-recorded live Q&A sessions
Post-production of long-form webinar edits for landing page funnels
Vertical short-form reels and carousels for social media (Instagram, LinkedIn, TikTok, YouTube Shorts)

iEcho Arts also led internal branding refinements across slides, intro/outro animations, lower-thirds, and platform integration visuals — helping create a unified aesthetic across Heads Up’s digital presence.

🔹 Deliverables

6x Full-Length Webinars (Live Broadcast + Post-Edit Versions)
12+ Registration-Optimized Video Funnels
18+ Branded Vertical Reels for Social Media
Weekly Executive Promo Clips (LinkedIn, Instagram Reels)
Platform Integration Demos + Product Walkthrough Videos
Coordinated Multi-Day Replays & Rebroadcasts
Intro/Outro Motion Graphics & Custom Webinar Slide Decks

🔹 Challenges & Innovation

With the brand rapidly scaling during and post-acquisition, content needed to be adaptable, on-brand, and platform-specific. iEcho Arts implemented an agile production system to quickly pivot messaging, incorporate updates from the product team, and repackage long-form content into ROI-driven micro-content.

Our real-time editing workflow allowed Heads Up Health to replay events within hours of the live broadcast — a crucial asset for maximizing conversions through time-limited replays and affiliate-driven campaigns.

🔹 Impact

The collaboration helped dramatically increase webinar attendance, email opt-ins, and visibility across clinical, biohacking, and wellness communities. Affiliate leaders praised the content’s clarity, professionalism, and branded appeal — making it easier to share and drive conversions.

Multiple webinar recordings produced by iEcho Arts have since become evergreen assets for onboarding, affiliate sales, and investor presentations.

🔹 Legacy

As Heads Up Health continues to expand globally, iEcho Arts remains a strategic content partner providing scalable video production, visual storytelling, and innovative media strategies. The success of this partnership demonstrates the power of combining visionary healthcare technology with world-class media production to reach and inspire millions.

Heads Up Health